Be instantly memorable. 

A strong point of view is the single biggest differentiator in a crowded marketplace. And it’s achieved through a consistent, compelling brand voice. 

So much more than tone – voice conveys values, builds trust, and emotionally connects with consumers.

My approach to developing a stand-out voice begins with what is authentic to you and relatable to your audience. Next I will:

• Develop or define your core beliefs. 

• Discover your differentiating position in the competitive landscape.

• Deliver my signature brand voice kit – with easy, actionable direction.

• Bring your voice to life through relentless consistency across every touchpoint.

Voice Evolution for Parachute →

Copy people actually want to read.

You have goals, and I have an obsession with making each line your brand spits out shine. From email to OOH, social to TV spots – I have over a decade of experience with it all, and I’d love to write for your brand. 

Through relentless consistency – and an authentic, powerful point of view – I’ll tackle copy for any and all channels, campaigns, and goals. 

My specialty lies in making each and every piece of creative sound like you, and resonate deeply with your specific audience.

Copywriting for Parachute →

Iconic, consistent brands start here.

A great brand book not only functions as an essential tool, but also inspires your entire organization – from social to site to CX.

Iconic brands come down to consistency. A consistent identity – brought to life via a strong brand book – will grab attention, be memorable, reinforce your values, and build trust over time.

What’s inside:

• Brand framework (purpose, mission, vision, positioning, core beliefs)

• Holistic style guide (voice and visual identity)

• How it all comes to life (examples by platform)

Please reach out for sample brand books →

Make your next campaign the one that changes everything.

All great brands have one thing in common: clarity of purpose (and damn good advertising that communicates it to the world).

To create a game-changing campaign, we’ll start with the human truth at the heart of your brand and build out holistic, 360 advertising that not only captures attention – but resonates deeply with your target audience.

What you’ll get:

• Collaborative brainstorms

• 2-4 campaign directions

• Holistic campaign copy and visual direction 

• Executional ideas by platform (with mock ups)

Let’s make more than just great ads – let’s make people love your brand.

Campaign work for Parachute →

Become a better, sharper writer.

Known for my transformative editing – I’ve developed a flexible coaching program that offers writers a strategic partner, editor, and sounding board. So you can reach new heights of your craft. 

Together we will develop goals, pinpoint areas to strengthen, and ensure you’re creating your best work of all time – every single time. 

Areas of expertise include:

• Precise editing that pinpoints your strengths, and helps you grow.

• Coaching writers how to go from product to human insight to creative campaign.

• Providing tools and techniques to boost you into the next phase of your creative career.

• Helping writers get – and relentlessly stay – on brand.

Please reach out for testimonials →