About me.
I’m a brand voice consultant and copy expert with a decade of experience helping brands find their voice. I have a knack for big picture thinking, emotionally resonant creative, and sharp copy that not only connects – but also converts.
Most recently, I served as Creative Director of Copy at cult-favorite home brand, Parachute, where I led brand voice for nine years. Along the way, I provided private consulting for a few of my favorite brands and friends. I also led messaging for collaborations with iconic brands like GOLF le FLEUR*, Clare V., Madewell, and Target.
In 2015, I left NYC’s publishing scene for sunnier days – and a creative refresh – in LA’s startup world. I quickly fell in love with copywriting and brand identity. In 2019, I completed my training at ad school, where I deepened my craft and developed a strategic, insightful approach to branding and advertising.
Known for my clear communication, thoughtful partnership, and impactful campaign work – I bring powerful vision and good vibes to any brand or project. If you’d like to work with me, please reach out below.