PARACHUTE

Create Comfort in Your World

Comfort is more than coziness. More than a fleeting moment of softness.

Comfort is empowering.

A hot shower and good night’s sleep allow us to let go after a long day. Inspire us to show up in the world as our best selves.

Create comfort in your world with Parachute.

The Idea

In 2024, Parachute was looking to elevate via a campaign focused on feel-good quality, livable luxury, and the power of comfort. From email and social, to catalog, site, and OOH – we brought this campaign to life with copy and imagery that meditate on those moments at home that allow us to be our best selves out in the world.

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