PARACHUTE
Very Touchable
Physical touch gives us the warm and fuzzies – a literal surge of dopamine and serotonin.
But in 2020, we found ourselves in a world where touch was no longer simple. So this campaign focused on things you could feel good about touching.
Please, do touch.
There’s something that happens when we touch.
A rush of dopamine, a surge of serotonin.
That warm and fuzzy kind of feeling.
It brings us closer.
It brings us home.
The Impact
Launching in October of 2020, this campaign was our most successful of all time. Sales skyrocketed and the business entered the largest growth period of its lifetime. The idea resonated deeply with consumers at the time – and, amazingly, continued to be our best-performing spot for years – well into the post-Covid era.