TARGET
Parachute for Target
Keep your bed in the clouds.
Just landed: Parachute for Target. An exclusive collection of cloud-like bedding and bath linens designed to take comfort to new heights.
Invest in your everyday self care with these impossibly soft essentials.
“I Tried Target’s Parachute Collab, and I’m Pretty Impressed ”
“Parachute Home’s Star-Loved Bedding Has Arrived at Target”
“Target Just Added Our Favorite Cloudlike Bedding to Its Aisles – And for a Fraction of the Cost”
Available now at Target.com and select Target locations across the country.
The Impact
Parachute for Target launched with thousands of likes, hundreds of comments and shares on social. The collection received rave reviews from top publications, sold out in select stores, and became an instant favorite of influencers from all over the country.